Privacy Policy

1. Data Controller & Scope

This Privacy Policy explains how Most Viral Today, operated by WooGlobe Ltd(“Most Viral Today”, “WooGlobe”, “we”, “us”, or “our”), collects, uses, stores, and protects personal information when you visit our website (mostviraltoday.com), view our content, interact with video widgets, or submit material to us.

WooGlobe Ltd is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU GDPR. If you have questions about this policy or your personal data, you may contact our Data Protection Officer at [email protected].

2. Lawful Bases for Processing

Under the UK and EU GDPR, we process personal information under the following lawful bases:

• Legitimate Interests: Operating and improving the Service, protecting our infrastructure and users against fraud and cyber threats, performing audience analytics, administering licensing and syndication operations, and enforcing our Terms of Service.
• Consent: Where you have explicitly opted in, such as subscribing to browser push notifications, newsletters, or optional analytics cookies. You may withdraw consent at any time.
• Contractual Necessity: Where processing is necessary to perform an agreement with you, such as licensing a video clip you submit to us, paying creator royalties, or fulfilling a partnership.
• Legal Obligation: Where processing is required to comply with statutory laws, tax regulations, court orders, or copyright compliance directives (such as DMCA notices).

3. Information We Collect

We collect information in three ways:

A. Information You Provide Directly

• Clip Submissions & Licensing: If you submit video footage, we collect your name, email address, social media handles, phone number (if provided), payment details (for licensing agreements), and confirmation of ownership.
• Communications & Inquiries: If you contact us via email, DMCA forms, or contact channels, we collect your name, email address, and the contents of your message.
• Desk & Editorial Accounts: For authenticated editorial staff, we collect email credentials, session tokens, and audit trail logs.

B. Information Collected Automatically

• Device & Connection Data: Operating system, browser type and version, IP address (anonymized/hashed where feasible), referring URLs, language settings, and device characteristics.
• Usage & Engagement: Stories viewed, slideshow cards swiped, time spent per slide, and referral click metrics via our privacy-respecting link resolver.

C. Web Push Notification Data

• If you opt in to receive breaking viral alerts in your browser, we store a cryptographic push subscription token generated by your browser. This token does not identify you personally and can be revoked at any time via your browser settings.

4. How We Use Your Information

We use the collected information for the following purposes:

• To deliver, maintain, troubleshoot, and optimize our digital publication and user experience;
• To verify video licensing, credit original creators, and distribute royalty statements;
• To serve breaking news alerts and web push notifications to opted-in users;
• To monitor, detect, and prevent fraudulent activity, unauthorized scraping, security breaches, and illegal activity;
• To respond to user inquiries, customer support requests, and DMCA copyright notices;
• To comply with our legal and regulatory obligations.

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar browser storage strictly where necessary and for legitimate operational purposes:

• Strictly Necessary Cookies: Essential for site functionality, including authentication tokens for our editorial desk and CSRF security tokens. The site cannot function properly without these.
• Performance & Analytics: We use privacy-friendly, aggregated analytics that do not track users across unrelated websites or construct persistent behavioural profiles.
• Third-Party Video Players: When you play video clips hosted by third-party delivery providers (such as Dailymotion or YouTube), those third-party players may place their own cookies or local storage objects on your device according to their respective privacy policies.

You can manage, block, or delete cookies at any time through your browser settings. If you disable essential cookies, certain features of the Service may not function as intended.

6. Data Sharing & Third Parties

We only share information with trusted third parties under strict confidentiality and security safeguards:

• Hosting & Infrastructure Providers: Cloud storage (such as Cloudflare R2 for media delivery), VPS hosting, and database infrastructure required to operate the publication.
• Video & Syndication Partners: Where video clips are licensed for syndication (e.g. MSN, Yahoo, television networks), creator attribution names are credited publicly as agreed in licensing terms.
• Legal & Regulatory Authorities: Where required by law, court order, subpoena, or to protect the safety, rights, or property of Most Viral Today, WooGlobe Ltd, creators, or the public.

7. International Data Transfers

WooGlobe Ltd is based in the United Kingdom. Because our servers, content delivery networks (CDNs), and service providers operate globally, your information may be transferred to, stored, and processed in jurisdictions outside the United Kingdom and the European Economic Area (EEA), including the United States.

When we transfer personal data across borders, we ensure adequate protections are in place by relying on UK Adequacy Regulations, European Commission Adequacy Decisions, or Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO) and the European Commission.

8. Data Retention & Security

We implement robust technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include TLS/HTTPS encryption in transit, strict role-based access controls, parameterized queries, and network security barriers.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, copyright verification, and reporting requirements. Video licensing agreements and creator attributions are retained for the duration of the copyright term to ensure verifiable chain of title.

9. Your Rights under UK & EU GDPR

If you are located in the United Kingdom or the European Economic Area, you have the following statutory privacy rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete personal information.
• Right to Erasure (“Right to be Forgotten”): You can request that we delete your personal data where there is no compelling operational or legal reason for its continued processing.
• Right to Restrict Processing: You can ask us to suspend processing of your personal data under certain conditions.
• Right to Data Portability: You can request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data based on legitimate interests.
• Right to Withdraw Consent: Where processing relies on consent (e.g. web push notifications), you can withdraw consent at any time without affecting past processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within one month. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk or your national European data protection authority.

10. Your Rights under United States & California Law (CCPA / CPRA)

This section applies to residents of California and other US states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, and Utah) under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

California residents have the following rights:

• Right to Know / Access: Request disclosure of the categories and specific pieces of personal information collected, the sources of collection, and the commercial purpose for collection.
• Right to Delete: Request deletion of personal information we have collected from you, subject to legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale / Sharing: Because we do not sell or share personal data, we do not provide a monetary data brokerage opt-out, but you may submit inquiries regarding your data.
• Non-Discrimination: We will never discriminate against you, deny services, or charge different rates for exercising your privacy rights.

To submit a verifiable consumer request under CCPA/CPRA, email [email protected] with the subject line “CCPA Privacy Request”.

11. Children’s Privacy (COPPA)

Most Viral Today is a general audience entertainment service and is not directed to children under 13 years of age (or under 16 years of age in the UK and European Union). We do not knowingly collect, solicit, or maintain personal information from children.

If we learn that we have inadvertently collected personal data from a child under the relevant age threshold without verified parental consent, we will promptly delete that information from our servers. If you believe a child has provided us with personal data, please contact [email protected].

12. Updates to This Privacy Policy & Contact Us

We may periodically update this Privacy Policy to reflect changes in our legal obligations, privacy practices, or service offerings. The updated policy will be posted on this page with an updated “Last updated” revision date.