15 Celebrities Who Own Skincare and Beauty Brands

Long before the recent wave of celebrity beauty lines, Drew Barrymore co-founded Flower Beauty in 2013 with a mission to deliver luxury-grade, cruelty-free cosmetics and hydrating skin elixirs at accessible drugstore prices. Her hands-on product formulation helped turn the brand into a mass-market staple.

After struggling with sensitive, breakout-prone skin under heavy movie-set makeup for years, Scarlett Johansson teamed up with beauty executive Kate Foster in 2022 to launch The Outset. Positioned as the 'white T-shirt of skincare,' the clean line centers on its botanical Hyaluroset moisture complex.

Launched in 2020, Selena Gomez's Rare Beauty quickly evolved from a viral Sephora favorite into a two-billion-dollar empire. Alongside weightless, skin-nourishing tints and Find Comfort body care, the brand directs a portion of all sales to the Rare Impact Fund supporting youth mental health worldwide.

What started as Gwyneth Paltrow's weekly kitchen-table newsletter in 2008 blossomed into Goop Beauty, a clinical-grade clean skincare line. Formulated without parabens, silicones, or synthetic fragrances, its Microderm Instant Glow Exfoliator and botanical face oils remain cult bestsellers.

After founding The Honest Company in 2011 to give families non-toxic household essentials, Jessica Alba expanded into Honest Beauty in 2015. Backed by an in-house toxicologist and strict 'NO List' ingredient standards, the brand's Hydrogel Cream and vitamin C serums helped take clean skincare mainstream.

Inspired by the antioxidant power of the organic Grenache, Syrah, and Mourvèdre grapes grown at his Château Miraval vineyard in Provence, Brad Pitt partnered with the Perrin winemaking family and top wine-polyphenol scientists in 2022 to launch Le Domaine (now Beau Domaine), a refillable luxury skincare line.

Named after her great-grandmother Florence, Millie Bobby Brown launched Florence by Mills in 2019 at just 15 years old to give young skin gentle, vegan, and botanical-rich care. Its iconic Swimming Under the Eyes whale gel pads and calming face washes made it a runaway hit at Ulta Beauty.

After decades of being asked for her ageless skincare secrets, Jennifer Lopez debuted JLo Beauty in 2021. Anchored by a proprietary four-part Olive Complex inspired by a family tradition of using olive oil for hydration, her That JLo Glow Serum and firming body creams target radiance at every age.

Drawing inspiration from the stark majesty of the Mojave Desert and Joshua Tree, Oscar winner Jared Leto launched Twentynine Palms in 2022. Packaged in apothecary-style violet glass, the vegan collection formulated desert botanicals like prickly pear extract, evening primrose, and desert sage into unisex care.

Following the evolution of KKW Beauty, Kim Kardashian unveiled SKKN by Kim in 2022 alongside celebrity esthetician Joanna Czech. Designed around a comprehensive nine-step routine—from an enzymatic cleanser and toner to hyaluronic acid and vitamin C8 serums—every vessel is sleek, neutral-toned, and refillable.

Named after one of her favorite tracks from her Sweetener album, Ariana Grande's r.e.m. beauty launched in 2021 with sleek, space-age chrome packaging. Beyond high-shimmer cosmetics, the vegan line is beloved for its prep-focused skincare, including cooling under-eye balm sticks and energizing facial mists.

In 2024, Dwayne 'The Rock' Johnson rolled out Papatui—combining 'Papa' and 'Tui,' the nickname given to him by his Samoan grandfather. Available nationwide at Target, the affordable men's grooming and skincare line features hydrating facial cleansers, under-eye toners, and coconut-oil tattoo vibrancy enhancers.

After experiencing early perimenopause in her mid-thirties and finding a lack of honest resources or targeted skincare, Naomi Watts founded Stripes in 2022. Powered by hydrating, sustainable sugarcane-derived squalane and ectoine, the brand delivers deeply replenishing facial serums and barrier creams for midlife skin.

Co-founded by Gabrielle Union and husband Dwyane Wade alongside a team of Black pediatricians, dermatologists, and chemists, Proudly formulates gentle, plant-based skincare specifically for melanated baby and family skin. Its nourishing body lotions, balms, and washes rely on shea butter, jojoba, and aloe vera.

Having prioritized sun protection since her twenties in Colombia, Sofía Vergara partnered with Spanish dermatology leader Cantabria Labs in 2023 to launch Toty—named after her childhood nickname. The suncare line pairs mineral SPF 50+ with antioxidant polypodium extract.