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15 US States That Spend the Most on Black Friday, Ranked
From North Dakota's $398 per-person surge to California's $9.98 billion retail haul, see which states spend the most on America's biggest shopping day.
All 15 Entries in this Story
1. North Dakota ($398 Avg, $241M Total)
North Dakota claims the top spot nationwide with an average Black Friday spend of $398 per shopper, generating roughly $241 million in statewide holiday sales. Residents dedicate 7.5% of their monthly income to the single-day retail blitz, driven by strong wages and winter gear demand in Fargo and Bismarck.
2. Massachusetts ($383 Avg, $2.18B Total)
Massachusetts ranks second in the nation at $383 per person, pushing statewide Black Friday spending to an estimated $2.18 billion. High median household incomes across Greater Boston allow shoppers along Newbury Street, Quincy Market, and regional malls to spend heavily while using 5.9% of monthly income.
3. Texas ($336 Avg, $7.80B Total)
Texas shoppers spend an average of $336 on Black Friday, or 6.8% of their monthly income, fueling a massive $7.80 billion statewide retail haul. Booming metro areas including Dallas, Houston, Austin, and San Antonio turn mega-malls like Galleria Dallas and The Galleria in Houston into top US retail hubs.
4. Wyoming ($334 Avg, $152M Total)
Wyoming takes fourth place with an average Black Friday outlay of $334 per person, or 6.4% of monthly income, totaling roughly $152 million statewide. Because major big-box stores are spread far apart across the state, households in Cheyenne, Casper, and Jackson pack much of their annual shopping into Black Friday.
5. California ($324 Avg, $9.98B Total)
California averages $324 per shopper on Black Friday, or 5.5% of monthly income, while its huge population drives a nation-leading $9.98 billion in statewide spending. From luxury districts like Beverly Hills and South Coast Plaza to major e-commerce hubs in the Bay Area and Los Angeles, it leads US retail volume.
6. Indiana ($322 Avg, $1.71B Total)
Indiana shoppers spend an average of $322 on Black Friday, dedicating 7.1% of their monthly income and generating $1.71 billion in total state spending. Lower housing and living costs across Indianapolis, Fort Wayne, and Evansville leave Midwestern families with extra disposable budget for doorbuster tech deals.
7. Virginia ($310 To $321 Avg, $2.17B Total)
Virginia ranks seventh with estimated Black Friday spending between $310 and $321 per shopper, translating to roughly $2.17 billion in statewide sales. Affluent suburbs in Northern Virginia around Tysons Corner and Alexandria combine with busy retail corridors in Richmond and Virginia Beach to power holiday volume.
8. Georgia ($306 To $320 Avg, $2.70B Total)
Georgia takes the eighth spot with shoppers spending an estimated $306 to $320 each, driving roughly $2.70 billion in total Black Friday revenue statewide. Metro Atlanta serves as the retail capital of the Southeast, drawing hundreds of thousands of holiday deal hunters to Buckhead, Lenox Square, and Perimeter.
9. West Virginia ($305 Avg, $436M Total)
West Virginia averages $305 per shopper and $436 million in total statewide spending, while leading the entire Top 15 in income share at 8.1% of monthly earnings. Families in Charleston, Huntington, and Morgantown treat Black Friday as the main annual event to stretch budgets on winter and holiday essentials.
10. New Hampshire ($304 Avg, $350M Total)
New Hampshire rounds out the top ten at $304 per person, generating roughly $350 million in statewide sales while consuming just 4.9% of monthly income. Thanks to its 0% general sales tax, retail hubs in Nashua, Salem, Manchester, and Portsmouth also attract waves of cross-border shoppers from New England.
11. Tennessee ($303 Avg, $1.71B Total)
Tennessee shoppers spend an average of $303 on Black Friday, or 7.1% of their monthly income, lifting total state spending to $1.71 billion. Rapid population growth and zero state income tax on wages help fuel brisk holiday foot traffic across Nashville, Memphis, Knoxville, and Chattanooga.
12. Nevada ($301 Avg, $759M Total)
Nevada posts an average Black Friday spend of $301 per shopper, equal to 6.3% of monthly income, for a statewide total of $759 million. Alongside local residents in Las Vegas, Henderson, and Reno, world-famous Strip shopping destinations and outlet centers turn Thanksgiving weekend into a major retail event.
13. Connecticut ($300 Avg, $879M Total)
Connecticut shoppers average $300 on Black Friday, generating $879 million in statewide retail spending while using just 4.7% of their monthly income, the lowest share in the Top 15. High per-capita earnings across Fairfield County, New Haven, and Hartford make $300 holiday carts effortless for local households.
14. Kentucky ($298 Avg, $1.06B Total)
Kentucky ranks fourteenth with an average Black Friday spend of $298 per person, accounting for 7.4% of monthly income and pushing total statewide spending to $1.06 billion. Shoppers in Louisville, Lexington, and Northern Kentucky heavily target early-morning doorbusters to maximize holiday gift budgets.
15. Alabama ($295 Avg, $1.18B Total)
Alabama completes the Top 15 with shoppers spending an average of $295 on Black Friday, or 7.3% of their monthly income, for a statewide total of $1.18 billion. Strong brick-and-mortar turnout across Birmingham, Huntsville, Montgomery, and Mobile keeps Black Friday weekend one of the state's biggest retail events.
