Slideshow · Science
Why Do You Crave Pumpkin Spice? The Science of Fall Cravings, Ranked
18 neuroscience and psychology reasons your brain craves pumpkin spice in fall.
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2 hours ago
⏱8 Min Read◫19 Slides
How Scent, Memory, and Dopamine Wire Your Brain for Autumn Flavors 
18. The Power Of "Taste Nostalgia" 
17. Olfactory Memory Evocation 
16. Artificial Scarcity - AdvertisementSwipe or tap ▶ to continue countdown
15. The Dopamine Trap 
14. Temporal Landmarks 
13. The Cozy Construct 
12. The Bandwagon Effect - AdvertisementSwipe or tap ▶ to continue countdown
11. Evolutionary Biology 
10. Natural Aphrodisiac Effects 
9. Anticipatory Coping 
8. Neurological Calming - AdvertisementSwipe or tap ▶ to continue countdown
7. Scent Over Taste 
6. High-Status Colonial History 
5. Brain Prediction Machinery 
4. Emotional Satiation - AdvertisementSwipe or tap ▶ to continue countdown
3. Seasonal Reactance Theory 
2. Gut-Brain Disruption 
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Every September, millions of people experience a sudden urge for cinnamon, nutmeg, clove, and ginger. Neuroscientists and consumer psychologists have found that pumpkin spice cravings have almost nothing to do with actual pumpkin. Instead, 18 biological and psychological mechanisms drive the seasonal obsession.
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©Unsplash / Prchi Palwe
